Before a prospective client ever calls, they find, compare and decide — on Google, in an AI answer, across directories and reviews. Your Client Capture Score is how well your firm is positioned to be found, trusted and contacted at that moment. Most firms have no idea. We measure it, and tell you the one move that matters next.
Your next client may never type your name into anything.
They search Google, read the AI answer at the top of it, ask ChatGPT “who’s a good personal-injury lawyer near me?”, skim a directory, weigh the reviews. Every one of those is a moment you can win or lose — and if your firm isn’t found, isn’t trusted, or is hard to reach, you lose the case before you ever hear the phone ring. Unlike a bad review, this gap is completely invisible to you.
You can’t fix what you can’t see. There’s no dashboard in your office that says “competitors are being found, trusted and called instead of you.” Discoverable is that dashboard.
Your Client Capture Score is the weighted mean of five things a client does — appear on Google, be recommended by AI, be corroborated across the web, be trusted, be easy to reach. We measure each on performance (what’s actually happening), and missing data lowers our confidence, never your score.
Real client questions, “best DUI attorney in Charleston”, run repeatedly across Google, its AI answer, ChatGPT, Perplexity and others. We report how often you’re found and named, as a rate with a confidence range, plus how you stack up against the firms that are.
Graded against a published nine-source weight set; the six legal directories with machine-readable profiles (Avvo, Justia, Super Lawyers and the rest) we read directly against a ten-point rubric: is your profile complete, claimed, reviewed, current.
Your reviews, rating and recency — the trust signals both people and AI lean on — and whether someone who finds you can actually contact and hire you: click-to-call, a working form, a mobile-ready site.
Not a wall of problems — the single highest-value action first, weighted by intent, competitive disadvantage, where the evidence agrees and how much effort it takes, with housekeeping labelled as secondary. That decision is the product.
Monthly re-checks, an alert when something slips, and a fix isn’t marked done until a fresh audit actually sees it live.
Search engines and AI Assistants read the same footprint, so closing the gaps lifts both at once.
“Free AI audits already exist, from companies that also own a directory they’re grading. We don’t. We take no commission and sell no placement, so the ranking has nothing to sell you but the truth.”
Priced per market, add a market any time and your bill scales with it. Multi-market firms run roughly three markets at ~$2,995; book-wide Enterprise is $9,500. Flat subscription only, never per-lead, never a cut of your cases.
Run the free check, or reply and I’ll send your firm’s full audit, the directories, the AI results, and the exact fixes, ranked.
Run my free check →