Client demand
The questions and searches signaling a need for counsel, by practice area and market.
The next client is already choosing
Discoverable measures where your firm appears across Google, Maps and AI, why competitors are winning, and the highest-value move to improve your position — then re-tests the market to prove what changed.
Free market check · no card · every finding sourced
Comparing the firms, sources and trust signals shaping the answer.
The same three firms appear first across AI answers and Google's Local Pack. Your reviews lead the market — your gap is local prominence, not trust.
You're one position outside the three map results most clients see first. Strengthening the location, practice-area and review signals here reaches more high-intent searches than any directory fix.
THE STAKES
A firm can rank well on Google and still be absent from the answer a prospective client sees. Discoverable shows who is named, what shaped the answer, and the gap keeping your firm out.
See where your firm standsTHE CLIENT JOURNEY
Potential clients no longer follow one path. They search Google, ask AI, compare reviews and investigate attorneys before contacting a firm. Discoverable measures each moment.
The questions and searches signaling a need for counsel, by practice area and market.
Whether the firm appears in Google, Maps and AI when those questions are asked.
Which firms appear first and most often — and where yours falls.
Reviews, attorneys, credentials, authority and corroboration across sources.
Whether a client can easily call, chat or submit an inquiry once they find you.
Your advertising can create attention. Discoverable shows whether your firm captures it.
TWO WAYS CLIENTS SEARCH
Google and AI weigh different things. Discoverable measures both — not as separate marketing channels, but as the connected system clients use to decide whom to call.
Relevance to the search · location and proximity · local prominence · website content and links · Google Business Profile · reviews and recency · technical accessibility · page usefulness.
Relevance to the client's question · clear location and practice context · authority corroborated across sources · specific, extractable expertise · consistent firm and attorney identity · reviews and trust context · crawlability and retrievability.
THE OPERATING LOOP
Not another 40-page audit. One move for Monday — with the evidence to back it and a re-test to prove it landed.
Measure the real questions potential clients ask across Google, Maps and AI.
Identify which firms are winning, which sources shape the decision, and why your firm is being passed over.
Prioritize the highest-value move, prepare the work and route it to your team or agency.
Re-test the same market and record what improved. Connect intake to extend measurement through inquiries, signed clients and revenue.
Partners get the decision. Marketing gets the evidence. Agencies get a sharper brief — and credit when the work lands.
THE CLIENT CAPTURE SCORE
A 0–100 read across Google visibility, AI visibility, authority, trust and conversion readiness — graded on what's actually happening, not a checklist. Confidence is shown separately, so missing data never lowers the score. Every number opens to the prompt, source, date and calculation behind it; paid placement never moves it.
How well positioned you are to be found, trusted and contacted — across Google, AI, authority, trust and conversion, on a 0–100 scale.
Ranked on the lower bound of the published range — never a single convenient number.
Each bar is how completely a directory represents your firm. Green is strength; blue is a gap to close.
A directory we can't read degrades to Unknown — it never counts as a zero.
The meter moves only after a fresh re-check proves the fix landed. No projected math — measured before, measured after.
54 → 68 · +14 after 3 verified fixes
Reads "Verified" only once re-measured — invariant #4, execution never touches the score.
FIRM-OWNED
Discoverable gives every provider a sharper brief — and gives the firm an independent record of what was recommended, what shipped, and what changed. Unknown stays unknown. Paid placement never moves the score.
Your next client is already asking
No account gymnastics. Tell us the firm and market; we find the rest.